ORIGINS | Youthtopia

360 Creative, Campaign Modeling (Face & Hand), Social Assets, Visual Merchandising (VM), Package Design(PR), AI work

The campaign for Origins’ Youthtopia™ Apple Butter Cleansing Balm focused on visualizing the product’s unique texture and vibrant energy. To resonate with a younger, trend-focused audience, a comprehensive suite of digital assets was developed for social media and the official e-commerce platform. Beyond the design of visual assets, the project integrated internal campaign modeling (face and hand) to ensure an authentic and consistent brand voice, resulting in a cohesive and engaging consumer journey.