ORIGINS | Mega-Mushroom
360 Creative, Social Assets, Visual Merchandising (VM),
Video Editing, Motion Graphic
The global relaunch of Origins' iconic Mega-Mushroom collection focused on a strategic visual overhaul and digital asset optimization. The campaign successfully integrated luxury beauty aesthetics with data-driven performance marketing, resulting in a record-breaking $957K in revenue on Amazon. By translating complex botanical science into compelling visual storytelling, the project ensured brand consistency and maximized conversion rates across diverse global digital touchpoints.
Location: Macy’s Harald Square Store in New York, NY (151 W 34th St., New York, NY 10001)
Credits
Creative Director: Casey Maher
Executive Director: Sylvia Yang
Senior Designer: Josephine Freeman
Copywriter: Antonym