OJO Eyewear
Personal Brand Identity
I branded the optical brand OJO, which is the Spanish word for Eye.
OJO is a high-end glasses brand that prioritizes sustainability and aims to solve environmental problems through their products. They use sustainable materials, including recycled ocean-based plastics, and sophisticated production methods to create attractive and vibrant eyewear. OJO believes in making small positive changes to create a big impact and continuously strives to improve. Their store features an exhibition related to the environment, raising awareness through an alarming message.
OJO is a high-end glasses brand that prioritizes sustainability and aims to solve environmental problems through their products. They use sustainable materials, including recycled ocean-based plastics, and sophisticated production methods to create attractive and vibrant eyewear. OJO believes in making small positive changes to create a big impact and continuously strives to improve. Their store features an exhibition related to the environment, raising awareness through an alarming message.
Sustainable Materials - Recycled Ocean Plastics.
The raw material goes to a processing center, where it’s sorted, cleaned, shredded, dried, and prepped for the next step.
Theprepped material gets a bit of pigment and stabilizer and is extruded into plastic granules ready to be molded.
Jihyo Yu 2023