OJO Eyewear
Personal Brand Identity
I branded the optical brand OJO, which is the Spanish word for Eye.
OJO is a high-end glasses brand that prioritizes sustainability and aims to solve environmental problems through their products. They use sustainable materials, including recycled ocean-based plastics, and sophisticated production methods to create attractive and vibrant eyewear. OJO believes in making small positive changes to create a big impact and continuously strives to improve. Their store features an exhibition related to the environment, raising awareness through an alarming message.
OJO is a high-end glasses brand that prioritizes sustainability and aims to solve environmental problems through their products. They use sustainable materials, including recycled ocean-based plastics, and sophisticated production methods to create attractive and vibrant eyewear. OJO believes in making small positive changes to create a big impact and continuously strives to improve. Their store features an exhibition related to the environment, raising awareness through an alarming message.
![](https://freight.cargo.site/t/original/i/9059056e88c47cb74f087d7e75b03375d45b8e76c4113df18b4883c613ef75f4/-2023-04-18--6.02.19.png)
![](https://freight.cargo.site/t/original/i/92b5d6460f0081b13b8f0ac04319165349df7b91c9df945e033a42555240954e/-2023-04-18--6.02.34.png)
![](https://freight.cargo.site/t/original/i/a9d6fa5c4abd7ea241ef8b004794a353027fa5e8cfed5eb796f5b8c9449aadb6/-2023-04-18--6.05.24.png)
Sustainable Materials - Recycled Ocean Plastics.
The raw material goes to a processing center, where it’s sorted, cleaned, shredded, dried, and prepped for the next step.
Theprepped material gets a bit of pigment and stabilizer and is extruded into plastic granules ready to be molded.
![](https://freight.cargo.site/t/original/i/b20c3e67c6172949f1f61aa266677395a82c76ea6ef18b2dcaed64e285a2faba/OJO-design12.jpg)
![](https://freight.cargo.site/t/original/i/7578adfa8a9572ce2c0191464c127c60cfb3b9cd980e5eda4a2a94093fd6a8a9/OJO-staitionary.jpg)
![](https://freight.cargo.site/t/original/i/e932fe785cc39ec9cb18555d779f927c34c302ef6322ed1b4f205b632b7def7e/-2023-04-18--6.14.42.png)
![](https://freight.cargo.site/t/original/i/d4f13c8db6047f9a77dd3072090f800216b2efc25cafac5a7f5306f9b421c8b8/ojo-posters-07.jpg)
![](https://freight.cargo.site/t/original/i/87c54f5eafce642109bcf3c388971f7698bfc196ab673b612706ca749c1b9795/ojo-posters-09.jpg)
![](https://freight.cargo.site/t/original/i/7c5dccc85858f46811549deec3181000587a5c5dadb403750dc23c53db89ebdc/ojo-posters-08.jpg)
![](https://freight.cargo.site/t/original/i/d6d5c7f3b387eebe9cd7b1cd334b4f17418fc28fb10822c0fac3cb6e57b28133/-2023-03-24--7.12.31.png)
![](https://freight.cargo.site/t/original/i/0baac16fb202f5fea1c5c44a676125b02b2c4c5ebbb964850737f5430002a0cc/-2023-03-24--7.13.21.png)
![](https://freight.cargo.site/t/original/i/010dc0720585e050dfcbc3a4a52f10d44ce2cbfa6312f8c3d360545904aaace2/-2023-03-24--7.13.30.png)
![](https://freight.cargo.site/t/original/i/4b6e45039f4d9011b9f4a7f03c4ad0a5ac6cdb662f93f8694a97a54f0938adc8/OJO-Billboard-in-Hall-Mockup.jpg)
![](https://freight.cargo.site/t/original/i/7e23ce989de56dec62814c51fa603f43405425a3ca9d7c25a09857b9ff075ef7/-2023-03-24--7.13.57.png)
![](https://freight.cargo.site/t/original/i/5ef8b3a0dafaa891ea5b959d77bbdc5aea139e199d6ddc2f1d7f708d54b66cd0/-2023-04-18--6.17.03.png)
![](https://freight.cargo.site/t/original/i/542f2392a63df0fbd8b179d5d41f8120ee81f110ccd6798cda8232e41bf9545f/-2023-04-18--6.24.31.png)