Brand Collaboration
Dec 2023 Released
These days, it's impossible to ignore the influence of K-Pop and Korean street on any social media feed. While it may seem like a far off thing on the other side of the world, the impact is also being started right in New York City. This month, genderless New York-based fashion and jewelry brand, OHTNYC, and Nerdy, a South Korean streetwear brand based in Seoul, just debuted a capsule collection.

Founded in 2021, OHTNYC has been worn by celebrities like Gigi Hadid, Doja Cat, Olivia Rodrigo, Karol G, Chloe & Halle, Ava Max and Willow Smith, as well as K-pop idols from groups like NewJeans, Aespa, Red Velvet, IVE, Le Sserafim, NCT, ATEEZ, Stray Kids and so many more. It's no wonder the brand has amassed quite a following for its hard yet playful jewelry, combining cutesy teddy bears and butterflies with crosses, daggers and spikes on mismatched earrings and chokers with ornate chains.

And although maybe lesser known in the States, Nerdy is a household name in its hometown, gaining popularity for its athleisure and separates seen on K-Pop legends like BLACKPINK's Jisoo, IU, Dean and Zico. This collaboration is Nerdy’s first ever partnership with an American fashion brand.

Jihyo Yu