NERDY x OHTNYC
Dec 2023 Released
Brand Collaboration
These days, it's impossible to ignore the influence of K-pop and Korean street on any social media feed. While it may seem like a far-off thing on the other side of the world, the impact is also being started right in New York City. This month, genderless New York-based fashion and jewelry brand OHTNYC and Nerdy, a South Korean streetwear brand based in Seoul, just debuted a capsule collection.
Founded in 2021, OHTNYC has been worn by celebrities like Gigi Hadid, Doja Cat, Olivia Rodrigo, Karol G, Chloe & Halle, Ava Max, and Willow Smith, as well as K-pop idols from groups like NewJeans, Aespa, Red Velvet, IVE, Le Sserafim, NCT, ATEEZ, Stray Kids, and so many more. It's no wonder the brand has amassed a following for its hard yet playful jewelry, which combines cutesy teddy bears and butterflies with crosses, daggers, and spikes on mismatched earrings and chokers featuring ornate chains.
And although maybe lesser known in the States, Nerdy is a household name in its hometown, gaining popularity for its athleisure and separates seen on K-pop legends like BLACKPINK's Jisoo, IU, Dean, and Zico. This collaboration is Nerdy’s first-ever partnership with an American fashion brand.
Founded in 2021, OHTNYC has been worn by celebrities like Gigi Hadid, Doja Cat, Olivia Rodrigo, Karol G, Chloe & Halle, Ava Max, and Willow Smith, as well as K-pop idols from groups like NewJeans, Aespa, Red Velvet, IVE, Le Sserafim, NCT, ATEEZ, Stray Kids, and so many more. It's no wonder the brand has amassed a following for its hard yet playful jewelry, which combines cutesy teddy bears and butterflies with crosses, daggers, and spikes on mismatched earrings and chokers featuring ornate chains.
And although maybe lesser known in the States, Nerdy is a household name in its hometown, gaining popularity for its athleisure and separates seen on K-pop legends like BLACKPINK's Jisoo, IU, Dean, and Zico. This collaboration is Nerdy’s first-ever partnership with an American fashion brand.
