Eurostar
Brand Identity
Rebranded Eurostar
launched in 1994, is a pioneer of international high-speed train travel, connecting the UK, France, Belgium, the Netherlands and now Germany.
It is similar to the color of the existing brand, but has a subtly different feel. Deep navy and yellow were used to give a modern feel. The logo, typed in italics, represents the speed of a high-speed train. Spark Star used the star as the name of the brand, but it was also shown in the shape of a compass, like the North Star, which guides the direction. Posters were created using photos of landmarks in each European city destination. I used a bitmap because I wanted to make it look like a newspaper photo, like a newspaper that people read on trains traveling in Europe.
It is similar to the color of the existing brand, but has a subtly different feel. Deep navy and yellow were used to give a modern feel. The logo, typed in italics, represents the speed of a high-speed train. Spark Star used the star as the name of the brand, but it was also shown in the shape of a compass, like the North Star, which guides the direction. Posters were created using photos of landmarks in each European city destination. I used a bitmap because I wanted to make it look like a newspaper photo, like a newspaper that people read on trains traveling in Europe.
![](https://freight.cargo.site/t/original/i/c770b9dd2404c25634edc4f53861e2e4b5174508cb2a7a343d0d14b65f64bbae/Eurostar-logo.gif)
![](https://freight.cargo.site/t/original/i/a1eebb777efc32bbae55e88b900b3b9a620f14f370971e4b0360b2b61603b375/Eurostar-train-Recovered1.jpg)
![](https://freight.cargo.site/t/original/i/aaebcccac299bfb3943a89505e3209c75d74503106e324ce7e16fa5bb3926931/Eurostar-train-image.jpg)
![](https://freight.cargo.site/t/original/i/12e0942c7fff22505a45828305d673cc1889040afbf4d45a814af1d503d0b8b9/Eurostar-Timetable.jpg)
![](https://freight.cargo.site/t/original/i/d11b08bbb9dfaa3a8299f3e545232dc9cf51845a916501878c1b6fb02fc643c7/Asset-9288x.png)
![](https://freight.cargo.site/t/original/i/d7ca3ecf3a620c594ed55470cd3300c04a941ce868fa30679f118ab64d241469/postersss.gif)
![](https://freight.cargo.site/t/original/i/58c528f8848ccf7979081a89801d5158ccfddb747aede54ce9f551bc605197ff/Eurostar-train-icon-yellow.gif)
![](https://freight.cargo.site/t/original/i/490de195fb59f12178cd0cef0c6fc86f96398ed83b89ff8d7a7c0d8bf691282e/Eurostar-Signage.png)
![](https://freight.cargo.site/t/original/i/6df49c4656f375e0fade3547a05604d331ac87ce2ddc309c441912dd68c27ee1/Eurostar-Signage-.png)
![](https://freight.cargo.site/t/original/i/cd22e277dab8b45ecd562b03814e8a10cad46c35078629d777e8e7a6a5b106e8/Artboard-2.png)
![](https://freight.cargo.site/t/original/i/aa47614aaaaaffe94c2c40f40e5d59f095f12c8e023a81cc2a95820a1c9fa091/Artboard-3.png)
![](https://freight.cargo.site/t/original/i/3c5cb16598f2fd747401e2ce9253131a3fe875691816a67fbd593aa1955b9944/Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/6967c9dfa015a396373b0bd05338a0cc8d19e48f47f5c5f72f164d236e08a54a/Artboard-6.png)
![](https://freight.cargo.site/t/original/i/e0835fa16f67581867d3f68c870ce7bda1600cd8975284f8a7f7672991a623ee/Artboard-5.png)
![](https://freight.cargo.site/t/original/i/79424c902e7e76792b157ac78dcfc1d062eddb9d67ff7f36e00f3c42f2e0c39d/Artboard-4.png)
![](https://freight.cargo.site/t/original/i/10908c933bd925e6e2af865801d43339fa87177f111cb9a2639dac71a462746b/tag-label.jpg)
![](https://freight.cargo.site/t/original/i/57dafadc2913d69c8e55f80b9b1995fd04fbd4067a3f90e2ff9bcdfaac1e2200/Asset-39288x.png)
![](https://freight.cargo.site/t/original/i/2a808c2818c3482a5c04207645843bbf5c98d73ed998bd427aedaf481509b797/Asset-36288x.png)
![](https://freight.cargo.site/t/original/i/38326a8a1bebbadacbcfb0c9634363d7c14291e686f7bbc47b4b807ee306bfdb/Asset-37288x.png)
![](https://freight.cargo.site/t/original/i/8ed62c27ba31bb7281fcf849f9b878de5d544d4a3543cb583f065a771bbe85e1/Asset-35288x.png)
![](https://freight.cargo.site/t/original/i/ecf5e49942775d0c64df178512e747a07f72b768f2ede53e5ea2386e9be8c0b7/Asset-34288x.png)
![](https://freight.cargo.site/t/original/i/a614239f05adc697d88c404d894c20ed1a4acb607e03568b116b8ca721be4195/Asset-41288x.png)
![](https://freight.cargo.site/t/original/i/ff04f7e170891c50aa6e06688fa8debe4a6703ad41e74eae7574e8d6e9ebdeb5/Asset-33288x.png)
![](https://freight.cargo.site/t/original/i/dd65b3f9c5cc4386ca4ebc260153c410b5e691d935b135065d86363b234dc7b2/Asset-40288x.png)
![](https://freight.cargo.site/t/original/i/07827cb6c8507e919b5ac6e5ecdf17ed2a9ed99fc733d04594630a5bdaad60b1/-2023-04-17--10.44.17.png)
![](https://freight.cargo.site/t/original/i/77c5b560ce86c003b3b29b8e3beade4b9178b1463bc6432960a62f71a397e62e/Eurostar-train-icon-transparancy.gif)
![](https://freight.cargo.site/t/original/i/9562fcf240ecd74cfbff19c7f00a740dd84a9dfcbece16d3d71930e1edd2e7c4/eurostar7.jpg)
![](https://freight.cargo.site/t/original/i/f3d61586db033d90c692e0ee6f68c88633b06d3a201b578517cfda9b96f7e54a/-2023-04-18--2.52.49.png)
![](https://freight.cargo.site/t/original/i/e9fe1a3967c1c9d358625c25dd8fe6e3a8e60a4244ba5c8590a6a177e7a868a5/eurostar-mockup-poster.jpg)