Eurostar
Brand Identity, Rebranding
Rebranded Eurostar, launched in 1994, is a pioneer of international high-speed train travel, connecting the UK, France, Belgium, the Netherlands, and now Germany.
It is similar to the color of the existing brand, but has a subtly different feel. Deep navy and yellow were used to give a modern feel. The logo, typed in italics, represents the speed of a high-speed train. Spark Star used the star as the name of the brand, but it was also shown in the shape of a compass, like the North Star, which guides the direction. Posters were created using photos of landmarks in each European city destination. I used a bitmap because I wanted to make it look like a newspaper photo, like a newspaper that people read on trains traveling in Europe.
It is similar to the color of the existing brand, but has a subtly different feel. Deep navy and yellow were used to give a modern feel. The logo, typed in italics, represents the speed of a high-speed train. Spark Star used the star as the name of the brand, but it was also shown in the shape of a compass, like the North Star, which guides the direction. Posters were created using photos of landmarks in each European city destination. I used a bitmap because I wanted to make it look like a newspaper photo, like a newspaper that people read on trains traveling in Europe.
